Japan’s Best Global Brands 2012

Japan’s Best Global Brands 2012

  • 2012
    Ranking
    Brand Sector Brand
    Value
    ($ m USD)
    Change in
    Brand
    Value
  • 1 TOYOTA Automotive 27,764 ※ +8%
  • 2 HONDA Automotive 19,431 ※ +5%
  • 3 Canon Computer
    Hardware
    11,715 ※ +2%
  • 4 SONY Consumer
    Electronics
    9,880 ※ -13%
  • 5 Nintendo Consumer
    Electronics
    7,731 ※ -16%
  • 6 Panasonic Consumer
    Electronics
    5,047 ※ +11%
  • 7 NISSAN Automotive 3,819 ※ +32%
  • 8 LEXUS Automotive 2,554 +1%
  • 9 TOSHIBA Diversified 2,325 +4%
  • 10 KOMATSU Machinery 2,317 +6%
  • 11 SHISEIDO Personal Care 2,246 +1%
  • 12 Nikon Optical 1,952 +14%
  • 13 SHARP Consumer
    Electronics
    1,884 -6%
  • 14 SUZUKI Automotive 1,336 -2%
  • 15 BRIDGESTONE Automotive 1,310 +20%
  • 16 RICOH Computer
    Hardware
    1,123 -9%
  • 17 MITSUBISHI ELECTRIC Diversified 1,048 0%
  • 18 DAIKIN Machinery 978 -3%
  • 19 NOMURA Financial
    Services
    933 -21%
  • 20 asics Sporting Goods 794 +7%
  • 21 Diversified 760 ※※ 0%
  • 22 FUJITSU Computer
    Services
    683 +6%
  • 23 HITACHI Diversified 673 +6%
  • 24 SHIMANO Machinery 655 +10%
  • 25 KONICA MINOLTA Computer
    Hardware
    652 -10%
  • 26 unicharm Personal Care 635 +8%
  • 27 AJINOMOTO Food &
    Beverages
    597 +5%
  • 28 mazda Automotive 591 -6%
  • 29 SUBARU Automotive 552 NEW
  • 30 FUJIFILM Diversified 548 NEW

※  Best Global Brands 2011にランクインする上位7ブランドはグローバル評価金額を適用しています。

※※ ヤマハ発動機株式会社とヤマハ株式会社のブランド価値を合算して算出しています。