Japan’s Best Global Brands 2012

• 2012
  Ranking Brand Sector Brand
  Value
  ($ m USD) Change in
  Brand
  Value
• 1 Automotive 27,764 ※ +8%
• 2 Automotive 19,431 ※ +5%
• 3 Computer
  Hardware 11,715 ※ +2%
• 4 Consumer
  Electronics 9,880 ※ -13%
• 5 Consumer
  Electronics 7,731 ※ -16%
• 6 Consumer
  Electronics 5,047 ※ +11%
• 7 Automotive 3,819 ※ +32%
• 8 Automotive 2,554 +1%
• 9 Diversified 2,325 +4%
• 10 Machinery 2,317 +6%
• 11 Personal Care 2,246 +1%
• 12 Optical 1,952 +14%
• 13 Consumer
  Electronics 1,884 -6%
• 14 Automotive 1,336 -2%
• 15 Automotive 1,310 +20%
• 16 Computer
  Hardware 1,123 -9%
• 17 Diversified 1,048 0%
• 18 Machinery 978 -3%
• 19 Financial
  Services 933 -21%
• 20 Sporting Goods 794 +7%
• 21 Diversified 760 ※※ 0%
• 22 Computer
  Services 683 +6%
• 23 Diversified 673 +6%
• 24 Machinery 655 +10%
• 25 Computer
  Hardware 652 -10%
• 26 Personal Care 635 +8%
• 27 Food &
  Beverages 597 +5%
• 28 Automotive 591 -6%
• 29 Automotive 552 NEW
• 30 Diversified 548 NEW