
Japan’s Best Domestic Brands 2012
-
2012
Ranking Brand Sector Brand
Value
($ m USD) Change in
Brand
Value -
1
Telecommunications 10,850 +1%
-
2
Financial
Services 5,677 -1% -
3
Telecommunications 4,419 +7%
-
4
Financial
Services 3,733 +2% -
5
Telecommunications 3,234 +8%
-
6
Retail 2,949 +13%
-
7
Financial
Services 2,660 -6% -
8
Food &
Beverages 1,798 -1% -
9
Personal Care 1,681 +5%
-
10
Internet
Services 1,554 +14% -
11
Food &
Beverages 1,090 +6% -
12
Financial
Services 1,089 -8% -
13
Food &
Beverages 1,047 +7% -
14
Retail 908 +11%
-
15
Security 872 +3%
-
16
Construction &
Real Estate 698 +4% -
17
Construction &
Real Estate 560 -6% -
18
Retail 540 +8%
-
19
Computer
Services 531 -6% -
20
Food &
Beverages 519 +7% -
21
Internet
Services 470 +32% -
22
Education 462 -1%
-
23
Internet
Services 461 +34% -
24
Food &
Beverages 440 +2% -
25
Financial
Services 435 -11% -
26
Construction &
Real Estate 393 +8% -
27
Construction &
Real Estate 389 +1% -
28
Computer
Services 386 +2% -
29
Financial
Services 359 +2% -
30
Retail 355 NEW