Best Japan Brands 2021
Rankings

(USD million)

Brand Value Chart
1
51,595 $m -8%
Brand Leader’s Interview
2
21,694 $m -11%
Brand Value Chart
3
12,010 $m 14%
Brand Leader’s Interview
4
10,553 $m -8%
Brand Value Chart
5
8,057 $m -15%
Brand Value Chart
6
8,023 $m 16%
Brand Value Chart
7
7,641 $m -8%
Brand Value Chart
8
7,296 $m 31%
Brand Leader’s Interview
9
5,844 $m -6%
Brand Leader’s Interview
10
5,324 $m -13%
Brand Leader’s Interview
11
4,958 $m -8%
Brand Value Chart
12
4,576 $m -6%
Brand Value Chart
13
4,096 $m -7%
Brand Leader’s Interview
14
3,405 $m -5%
Brand Leader’s Interview
15
3,327 $m 20%
Brand Leader’s Interview
16
3,147 $m -5%
Brand Leader’s Interview
17
2,869 $m 12%
Brand Value Chart
18
2,798 $m -2%
Brand Leader’s Interview
19
2,729 $m -5%
Brand Leader’s Interview
20
2,558 $m 8%
Brand Value Chart
21
2,511 $m -21%
Brand Leader’s Interview
22
2,476 $m 11%
Brand Leader’s Interview
23
2,410 $m 7%
Brand Value Chart
24
2,039 $m -2%
Brand Value Chart
25
2,000 $m -12%
Brand Leader’s Interview
26
1,980 $m 18%
Brand Value Chart
27
1,747 $m -17%
Brand Value Chart
28
1,654 $m -13%
Brand Value Chart
29
1,569 $m 7%
Brand Leader’s Interview
30
1,480 $m 8%
Brand Value Chart
31
1,466 $m 17%
Brand Leader’s Interview
32
1,460 $m -11%
Brand Leader’s Interview
33
1,357 $m 7%
Brand Value Chart
34
1,289 $m 13%
Brand Leader’s Interview
35
1,199 $m -27%
Brand Value Chart
36
1,004 $m 1%
Brand Value Chart
37
1,000 $m 5%
Brand Leader’s Interview
38
959 $m 21%
Brand Leader’s Interview
39
956 $m -15%
Brand Leader’s Interview
40
952 $m 8%
Brand Leader’s Interview
41
934 $m 17%
Brand Value Chart
42
930 $m -5%
Brand Leader’s Interview
43
926 $m 19%
Brand Leader’s Interview
44
924 $m 13%
Brand Leader’s Interview
45
915 $m 6%
Brand Leader’s Interview
46
909 $m 0%
Brand Value Chart
47
881 $m 9%
Brand Value Chart
48
840 $m -18%
Brand Value Chart
49
833 $m 7%
Brand Value Chart
50
822 $m 0%
Brand Value Chart
51
805 $m 3%
Brand Leader’s Interview
52
803 $m 11%
Brand Leader’s Interview
53
792 $m -7%
Brand Leader’s Interview
54
779 $m -14%
Brand Value Chart
55
758 $m 19%
Brand Leader’s Interview
56
743 $m -4%
Brand Leader’s Interview
57
722 $m -3%
Brand Leader’s Interview
58
706 $m 1%
Brand Value Chart
59
698 $m -11%
Brand Value Chart
60
693 $m 11%
Brand Value Chart
61
683 $m -28%
Brand Value Chart
62
671 $m -30%
Brand Leader’s Interview
63
664 $m 3%
Brand Leader’s Interview
64
660 $m 7%
Brand Leader’s Interview
65
620 $m 13%
Brand Value Chart
66
617 $m -17%
Brand Leader’s Interview
67
605 $m -5%
Brand Leader’s Interview
68
584 $m 1%
Brand Leader’s Interview
69
573 $m 39%
Brand Leader’s Interview
70
538 $m -7%
Brand Value Chart
71
537 $m -22%
Brand Leader’s Interview
72
512 $m 3%
Brand Leader’s Interview
73
507 $m -19%
Brand Leader’s Interview
74
481 $m 1%
Brand Value Chart
75
479 $m -11%
Brand Leader’s Interview
76
476 $m -14%
Brand Leader’s Interview
77
475 $m 5%
Brand Leader’s Interview
78
474 $m 57%
Brand Value Chart
79
453 $m -16%
Brand Value Chart
80
441 $m 10%
Brand Leader’s Interview
81
439 $m 7%
Brand Leader’s Interview
82
428 $m -44%
Brand Value Chart
83
377 $m 8%
Brand Value Chart
84
359 $m 4%
Brand Leader’s Interview
85
352 $m -12%
Brand Leader’s Interview
86
351 $m 18%
Brand Value Chart
87
348 $m -10%
Brand Leader’s Interview
88
338 $m 4%
Brand Leader’s Interview
89
331 $m -19%
Brand Value Chart
90
320 $m 1%
Brand Value Chart
91
317 $m -15%
Brand Leader’s Interview
92
314 $m -21%
Brand Leader’s Interview
93
299 $m -5%
Brand Leader’s Interview
94
289 $m 19%
Brand Value Chart
95
277 $m 6%
Brand Leader’s Interview
96
244 $m -10%
Brand Leader’s Interview
97
239 $m New
Brand Value Chart
98
222 $m 2%
Brand Leader’s Interview
99
205 $m New
Brand Value Chart
100
201 $m New

Best Japan Brands

Article
Best Japan ​Brands 2021​ Article
Brand Leader’s Interview​
Best Japan ​Brands 2021​ Interview​​
評価方法
Methodology
本ランキングの評価方法について