Japan’s Best Global Brands 2011

• 2011
  Ranking Brand Sector Brand
  Value
  ($ m USD) Change in
  Brand
  Value
• 1 Automotive 25,661 -16%
• 2 Automotive 18,510 +2%
• 3 Computer
  Hardware 11,442 +9%
• 4 Consumer
  Electronics 11,353 -5%
• 5 Consumer
  Electronics 9,184 -1%
• 6 Consumer
  Electronics 4,549 +8%
• 7 Automotive 2,886 +4%
• 8 Automotive 2,523 -19%
• 9 Diversified 2,246 0%
• 10 Personal Care 2,215 +3%
• 11 Machinery 2,190 +8%
• 12 Consumer
  Electronics 2,003 -9%
• 13 Optical 1,707 +11%
• 14 Automotive 1,363 -9%
• 15 Computer
  Hardware 1,234 -3%
• 16 Financial
  Services 1,177 NEW
• 17 Optical 1,095 -9%
• 18 Automotive 1,089 +4%
• 19 Diversified 1,046 -2%
• 20 Machinery 1,007 -6%
• 21 Diversified 759 ※ -11%
• 22 Sporting Goods 742 +12%
• 23 Computer
  Hardware 720 -4%
• 24 Computer
  Services 644 +10%
• 25 Diversified 637 10%
• 26 Automotive 629 +9%
• 27 Machinery 597 +8%
• 28 Personal Care 587 NEW
• 29 Food &
  Beverages 567 NEW
• 30 Automotive 556 -3%