Japan’s Best Global Brands 2010

• 2010
  Ranking Brand Sector Brand
  Value
  ($ m USD) Change in
  Brand
  Value
• 1 Automotive 30,529 -3%
• 2 Automotive 18,192 +3%
• 3 Consumer
  Electronics 11,973 -4%
• 4 Computer
  Hardware 10,469 0%
• 5 Consumer
  Electronics 9,235 +1%
• 6 Consumer
  Electronics 4,229 -1%
• 7 Automotive 3,118 -4%
• 8 Automotive 2,776 -4%
• 9 Diversified 2,252 -6%
• 10 Consumer
  Electronics 2,208 -6%
• 11 Personal Care 2,157 -2%
• 12 Machinery 2,033 +1%
• 13 Optical 1,533 0%
• 14 Automotive 1,497 -4%
• 15 Computer
  Hardware 1,267 -8%
• 16 Optical 1,201 -5%
• 17 Machinery 1,067 -1%
• 18 Diversified 1,065 -9%
• 19 Automotive 1,044 -6%
• 20 Diversified 847 ※ -12%
• 21 Computer
  Hardware 752 -5%
• 22 Sporting Goods 664 +11%
• 23 Computer
  Services 583 -5%
• 24 Diversified 579 -12%
• 25 Automotive 577 -6%
• 26 Automotive 572 -9%
• 27 Machinery 555 NEW
• 28 Consumer
  Electronics 532 -10%
• 29 Computer
  Hardware 531 -9%
• 30 Food 525 -2%