Japan’s Best Domestic Brands 2015

Japan’s Best Domestic Brands 2015

  • 2015
    Ranking
    Brand Sector Brand
    Value
    ($ m USD)
    Change in
    Brand
    Value
  • 1 NTT docomo Telecommunications 9,572 -10%
  • 2 MUFG Financial
    Services
    7,122 +9%
  • 3 SoftBank Telecommunications 7,107 +12%
  • 4 SMFG Financial Services 4,214 +2%
  • 5 au Telecommunications 4,200 +4%
  • 6 RECRUIT Diversified 3,309 NEW
  • 7 MIZUHO Financial
    Services
    2,571 -6%
  • 8 楽天 Internet Services 2,349 +13%
  • 9 KIRIN Food &
    Beverages
    1,942 +2%
  • 10 SUNTORY Food &
    Beverages
    1,905 ※ +17%
  • 11 kao Personal Care 1,895 +2%
  • 12 TOKIO MARINE Financial
    Services
    1,418 +12%
  • 13 Asahi Food &
    Beverages
    1,409 +14%
  • 14 LAWSON Retail 1,380 +5%
  • 15 NISSIN Food &
    Beverages
    1,082 +1%
  • 16 SECOM Security 1,066 0%
  • 17 MUJI Retail 853 +35%
  • 18 三菱地所 Construction &
    Real Estate
    762 -4%
  • 19 FamilyMart Retail 724 -4%
  • 20 三井不動産 Construction &
    Real Estate
    719 +5%
  • 21 Daiwa House Group Construction &
    Real Estate
    538 +9%
  • 22 NTT DATA Computer
    Services
    508 +10%
  • 23 meiji Food &
    Beverages
    504 +6%
  • 24 NEC Computer
    Services
    499 +21%
  • 25 第一生命 Financial
    Services
    484 +7%
  • 26 Calbee Food &
    Beverages
    469 +14%
  • 27 ニトリ Retail 460 NEW
  • 28 SEKISUI HOUSE Construction &
    Real Estate
    455 +2%
  • 29 クロネコヤマト Transportation 429 +4%
  • 30 TOTO Construction &
    Real Estate
    418 NEW

※ Suntoryのブランド価値および海外売上高比率は、上場しているサントリー食品インターナショナルの数値をベースに評価。