Japan’s Best Domestic Brands 2014

• 2014
  Ranking Brand Sector Brand
  Value
  ($ m USD) Change in
  Brand
  Value
• 1 Telecommunications 10,582 -2%
• 2 Financial
  Services 6,528 +11%
• 3 Telecommunications 6,352 +25%
• 4 Retail 4,160 +14%
• 5 Financial Services 4,112 +8%
• 6 Telecommunications 4,031 +9%
• 7 Financial Services 2,741 -3%
• 8 Retail 2,087 +20%
• 9 Alcohol 1,897 +4%
• 10 FMCG 1,864 0%
• 11 Beverages 1,634 ※ New
• 12 Retail 1,313 +13%
• 13 Financial Services 1,266 +9%
• 14 Alcohol 1,235 +4%
• 15 FMCG 1,076 0%
• 16 Security 1,062 +10%
• 17 Real Estate 790 +7%
• 18 Retail 755 +17%
• 19 FMCG 705 +13%
• 20 Real Estate 686 +16%
• 21 Retail 630 +28%
• 22 Construction 494 +13%
• 23 Education 482 -3%
• 24 FMCG 475 +2%
• 25 Business Services 462 +8%
• 26 Financial Services 453 +4%
• 27 Construction 448 +8%
• 28 Transportation 413 New
• 29 FMCG 412 +10%
• 30 Technology 411 +2%