Japan’s Best Domestic Brands 2013

  • 2013
    Ranking     Brand Sector Brand
    Value
    ($ m USD)     Change in
    Brand
    Value
  • 1 NTT docomo Telecommunications 10,769 -1%
  • 2 MUFG Financial
    Services     5,855 +3%
  • 3 SoftBank Telecommunications 5,076 +15%
  • 4 SMFG Financial Services 3,818 +2%
  • 5 au Telecommunications 3,683 +14%
  • 6 UNIQLO Retail 3,634 +23%
  • 7 MIZUHO Financial
    Services     2,830 +6%
  • 8 kao Personal Care 1,870 +11%
  • 9 KIRIN Food &
    Beverages     1,822 +1%
  • 10 楽天 Internet
    Services     1,733 +12%
  • 11 Asahi Food &
    Beverages     1,183 +9%
  • 12 LAWSON Retail 1,167 +29%
  • 13 TOKIO MARINE Financial
    Services     1,162 +7%
  • 14 NISSIN Food &
    Beverages     1,074 +3%
  • 15 SECOM Security 969 +11%
  • 16 三菱地所 Construction &
    Real Estate     738 +6%
  • 17 FamilyMart Retail 645 +19%
  • 18 Yakult Food &
    Beverages     626 +21%
  • 19 三井不動産 Construction &
    Real Estate     589 +5%
  • 20 Benesse Education 494 +7%
  • 21 MUJI Retail 491 +38%
  • 22 meiji Food &
    Beverages     463 +5%
  • 23 Daiwa House Group Construction &
    Real Estate     437 +11%
  • 24 第一生命 Financial
    Services     436 0%
  • 25 NTT DATA Computer
    Services     428 +11%
  • 26 SEKISUI HOUSE Construction &
    Real Estate     414 +6%
  • 27 mobage Internet
    Services     411 -12%
  • 28 NEC Computer
    Services     405 -24%
  • 29 Calbee Food 374 NEW
  • 30 ORIX Financial
    Services     370 +3%