Japan’s Best Domestic Brands 2012

Japan’s Best Domestic Brands 2012

  • 2012
    Ranking     Brand Sector Brand
    Value
    ($ m USD)     Change in
    Brand
    Value
  • 1 NTT docomo Telecommunications 10,850 +1%
  • 2 MUFG Financial
    Services     5,677 -1%
  • 3 SoftBank Telecommunications 4,419 +7%
  • 4 SMFG Financial
    Services     3,733 +2%
  • 5 au Telecommunications 3,234 +8%
  • 6 UNIQLO Retail 2,949 +13%
  • 7 MIZUHO Financial
    Services     2,660 -6%
  • 8 KIRIN Food &
    Beverages     1,798 -1%
  • 9 kao Personal Care 1,681 +5%
  • 10 楽天 Internet
    Services     1,554 +14%
  • 11 Asahi Food &
    Beverages     1,090 +6%
  • 12 TOKIO MARINE Financial
    Services     1,089 -8%
  • 13 NISSIN Food &
    Beverages     1,047 +7%
  • 14 LAWSON Retail 908 +11%
  • 15 SECOM Security 872 +3%
  • 16 三菱地所 Construction &
    Real Estate     698 +4%
  • 17 三井不動産 Construction &
    Real Estate     560 -6%
  • 18 FamilyMart Retail 540 +8%
  • 19 NEC Computer
    Services     531 -6%
  • 20 Yakult Food &
    Beverages     519 +7%
  • 21 mobage Internet
    Services     470 +32%
  • 22 Benesse Education 462 -1%
  • 23 GREE Internet
    Services     461 +34%
  • 24 meiji Food &
    Beverages     440 +2%
  • 25 第一生命 Financial
    Services     435 -11%
  • 26 Daiwa House Group Construction &
    Real Estate     393 +8%
  • 27 SEKISUI HOUSE Construction &
    Real Estate     389 +1%
  • 28 NTT DATA Computer
    Services     386 +2%
  • 29 ORIX Financial
    Services     359 +2%
  • 30 MUJI Retail 355 NEW