Best Japan Brands 2023
Rankings

(USD million)

Brand Value Chart
1
59,757 $m 10 %
Brand Value Chart
2
22,837 $m 7 %
Brand Value Chart
3
16,989 $m 18 %
Brand Leader’s Interview
4
12,212 $m 10 %
Brand Value Chart
5
10,676 $m 16 %
Brand Value Chart
6
10,470 $m 15 %
Brand Value Chart
7
6,363 $m -8 %
Brand Leader’s Interview
8
6,337 $m 9 %
Brand Value Chart
9
5,828 $m -15 %
Brand Leader’s Interview
10
5,513 $m 8 %
Brand Value Chart
11
5,295 $m -3 %
Brand Leader’s Interview
12
4,712 $m 5 %
Brand Value Chart
13
4,668 $m 8 %
Brand Leader’s Interview
14
4,162 $m 15 %
Brand Leader’s Interview
15
4,086 $m 3 %
Brand Leader’s Interview
16
3,448 $m 10 %
Brand Leader’s Interview
17
3,441 $m 14 %
Brand Value Chart
18
3,206 $m 8 %
Brand Value Chart
19
3,073 $m 0 %
Brand Leader’s Interview
20
2,974 $m 20 %
Brand Value Chart
21
2,949 $m 9 %
Brand Leader’s Interview
22
2,660 $m -21 %
Brand Value Chart
23
2,655 $m 5 %
Brand Value Chart
24
2,509 $m 3 %
Brand Value Chart
25
2,304 $m 23 %
Brand Value Chart
26
2,289 $m 3 %
Brand Value Chart
27
2,190 $m 7 %
Brand Leader’s Interview
28
2,004 $m 11 %
Brand Leader’s Interview
29
1,964 $m 15 %
Brand Leader’s Interview
30
1,848 $m 3 %
Brand Leader’s Interview
31
1,708 $m -1 %
Brand Value Chart
32
1,451 $m 9 %
Brand Leader’s Interview
33
1,391 $m 15 %
Brand Leader’s Interview
34
1,336 $m 4 %
Brand Leader’s Interview
35
1,330 $m -9 %
Brand Value Chart
36
1,295 $m 28 %
Brand Leader’s Interview
37
1,278 $m 19 %
Brand Value Chart
38
1,260 $m 5 %
Brand Leader’s Interview
39
1,193 $m 9 %
Brand Value Chart
40
1,189 $m -14 %
Brand Leader’s Interview
41
1,171 $m -9 %
Brand Value Chart
42
1,163 $m 8 %
Brand Leader’s Interview
43
1,153 $m 6 %
Brand Leader’s Interview
44
1,142 $m 16 %
Brand Value Chart
45
1,110 $m 7 %
Brand Value Chart
46
1,068 $m 8 %
Brand Leader’s Interview
47
1,042 $m 13 %
Brand Value Chart
48
1,033 $m 0 %
Brand Leader’s Interview
49
1,001 $m 5 %
Brand Value Chart
50
993 $m 8 %
Brand Value Chart
51
972 $m 8 %
Brand Leader’s Interview
52
968 $m 14 %
Brand Value Chart
53
961 $m 3 %
Brand Leader’s Interview
54
868 $m 15 %
Brand Value Chart
55
860 $m 18 %
Brand Value Chart
56
849 $m 13 %
Brand Value Chart
57
847 $m 15 %
Brand Value Chart
58
794 $m -16 %
Brand Leader’s Interview
59
771 $m 5 %
Brand Leader’s Interview
60
761 $m 24 %
Brand Value Chart
61
742 $m 6 %
Brand Leader’s Interview
62
741 $m -6 %
Brand Leader’s Interview
63
735 $m 5 %
Brand Value Chart
64
721 $m -6 %
Brand Leader’s Interview
65
710 $m 17 %
Brand Leader’s Interview
66
697 $m 10 %
Brand Value Chart
67
695 $m 7 %
Brand Leader’s Interview
68
677 $m -2 %
Brand Value Chart
69
668 $m 16 %
Brand Value Chart
70
639 $m 2 %
Brand Value Chart
71
631 $m 6 %
Brand Leader’s Interview
72
621 $m -2 %
Brand Leader’s Interview
73
620 $m -9 %
Brand Value Chart
74
615 $m 15 %
Brand Value Chart
75
578 $m 3 %
Brand Leader’s Interview
76
539 $m 15 %
Brand Value Chart
77
537 $m 12 %
Brand Value Chart
78
527 $m 4 %
Brand Value Chart
79
520 $m 2 %
Brand Value Chart
80
518 $m -6 %
Brand Leader’s Interview
81
514 $m 2 %
Brand Value Chart
82
508 $m -10 %
Brand Leader’s Interview
83
499 $m New
Brand Leader’s Interview
84
479 $m 2 %
Brand Value Chart
85
472 $m -5 %
Brand Leader’s Interview
86
469 $m 18 %
Brand Value Chart
87
457 $m 5 %
Brand Leader’s Interview
88
452 $m 8 %
Brand Value Chart
89
450 $m 9 %
Brand Leader’s Interview
90
422 $m 12 %
Brand Leader’s Interview
91
408 $m -10 %
Brand Leader’s Interview
92
396 $m 13 %
Brand Leader’s Interview
93
395 $m 7 %
Brand Leader’s Interview
94
340 $m -15 %
Brand Value Chart
95
333 $m 9 %
Brand Leader’s Interview
96
332 $m 9 %
Brand Leader’s Interview
97
316 $m -1 %
Brand Value Chart
98
312 $m New
Brand Leader’s Interview
99
296 $m 9 %
Brand Leader’s Interview
100
295 $m 2 %

Best Japan Brands

Brand Value Chart​
Best Japan ​Brands 2023​ Interview​​
Best Japan Brands 2023 Insight
Best Japan
Brands 2023
Insight
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