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Best Japan Brands 2021
Rankings
(USD million)
Brand Value Chart
1
51,595 $m
-8%
Brand Leader’s Interview
2
21,694 $m
-11%
Brand Value Chart
3
12,010 $m
14%
Brand Leader’s Interview
4
10,553 $m
-8%
Brand Value Chart
5
8,057 $m
-15%
Brand Value Chart
6
8,023 $m
16%
Brand Value Chart
7
7,641 $m
-8%
Brand Value Chart
8
7,296 $m
31%
Brand Leader’s Interview
9
5,844 $m
-6%
Brand Leader’s Interview
10
5,324 $m
-13%
Brand Leader’s Interview
11
4,958 $m
-8%
Brand Value Chart
12
4,576 $m
-6%
Brand Value Chart
13
4,096 $m
-7%
Brand Leader’s Interview
14
3,405 $m
-5%
Brand Leader’s Interview
15
3,327 $m
20%
Brand Leader’s Interview
16
3,147 $m
-5%
Brand Leader’s Interview
17
2,869 $m
12%
Brand Value Chart
18
2,798 $m
-2%
Brand Leader’s Interview
19
2,729 $m
-5%
Brand Leader’s Interview
20
2,558 $m
8%
Brand Value Chart
21
2,511 $m
-21%
Brand Leader’s Interview
22
2,476 $m
11%
Brand Leader’s Interview
23
2,410 $m
7%
Brand Value Chart
24
2,039 $m
-2%
Brand Value Chart
25
2,000 $m
-12%
Brand Leader’s Interview
26
1,980 $m
18%
Brand Value Chart
27
1,747 $m
-17%
Brand Value Chart
28
1,654 $m
-13%
Brand Value Chart
29
1,569 $m
7%
Brand Leader’s Interview
30
1,480 $m
8%
Brand Value Chart
31
1,466 $m
17%
Brand Leader’s Interview
32
1,460 $m
-11%
Brand Leader’s Interview
33
1,357 $m
7%
Brand Value Chart
34
1,289 $m
13%
Brand Leader’s Interview
35
1,199 $m
-27%
Brand Value Chart
36
1,004 $m
1%
Brand Value Chart
37
1,000 $m
5%
Brand Leader’s Interview
38
959 $m
21%
Brand Leader’s Interview
39
956 $m
-15%
Brand Leader’s Interview
40
952 $m
8%
Brand Leader’s Interview
41
934 $m
17%
Brand Value Chart
42
930 $m
-5%
Brand Leader’s Interview
43
926 $m
19%
Brand Leader’s Interview
44
924 $m
13%
Brand Leader’s Interview
45
915 $m
6%
Brand Leader’s Interview
46
909 $m
0%
Brand Value Chart
47
881 $m
9%
Brand Value Chart
48
840 $m
-18%
Brand Value Chart
49
833 $m
7%
Brand Value Chart
50
822 $m
0%
Brand Value Chart
51
805 $m
3%
Brand Leader’s Interview
52
803 $m
11%
Brand Leader’s Interview
53
792 $m
-7%
Brand Leader’s Interview
54
779 $m
-14%
Brand Value Chart
55
758 $m
19%
Brand Leader’s Interview
56
743 $m
-4%
Brand Leader’s Interview
57
722 $m
-3%
Brand Leader’s Interview
58
706 $m
1%
Brand Value Chart
59
698 $m
-11%
Brand Value Chart
60
693 $m
11%
Brand Value Chart
61
683 $m
-28%
Brand Value Chart
62
671 $m
-30%
Brand Leader’s Interview
63
664 $m
3%
Brand Leader’s Interview
64
660 $m
7%
Brand Leader’s Interview
65
620 $m
13%
Brand Value Chart
66
617 $m
-17%
Brand Leader’s Interview
67
605 $m
-5%
Brand Leader’s Interview
68
584 $m
1%
Brand Leader’s Interview
69
573 $m
39%
Brand Leader’s Interview
70
538 $m
-7%
Brand Value Chart
71
537 $m
-22%
Brand Leader’s Interview
72
512 $m
3%
Brand Leader’s Interview
73
507 $m
-19%
Brand Leader’s Interview
74
481 $m
1%
Brand Value Chart
75
479 $m
-11%
Brand Leader’s Interview
76
476 $m
-14%
Brand Leader’s Interview
77
475 $m
5%
Brand Leader’s Interview
78
474 $m
57%
Brand Value Chart
79
453 $m
-16%
Brand Value Chart
80
441 $m
10%
Brand Leader’s Interview
81
439 $m
7%
Brand Leader’s Interview
82
428 $m
-44%
Brand Value Chart
83
377 $m
8%
Brand Value Chart
84
359 $m
4%
Brand Leader’s Interview
85
352 $m
-12%
Brand Leader’s Interview
86
351 $m
18%
Brand Value Chart
87
348 $m
-10%
Brand Leader’s Interview
88
338 $m
4%
Brand Leader’s Interview
89
331 $m
-19%
Brand Value Chart
90
320 $m
1%
Brand Value Chart
91
317 $m
-15%
Brand Leader’s Interview
92
314 $m
-21%
Brand Leader’s Interview
93
299 $m
-5%
Brand Leader’s Interview
94
289 $m
19%
Brand Value Chart
95
277 $m
6%
Brand Leader’s Interview
96
244 $m
-10%
Brand Leader’s Interview
97
239 $m
New
Brand Value Chart
98
222 $m
2%
Brand Leader’s Interview
99
205 $m
New
Brand Value Chart
100
201 $m
New
Best Japan Brands
Article
Best Japan Brands 2021 Article
Brand Leader’s Interview
Best Japan Brands 2021 Interview
評価方法
Methodology
本ランキングの評価方法について